Running a 2-branch motorcycle dealership: the playbook

The owners we work with describe the same problem in three different ways — Sunday-night reconciliation, two ledger books, mechanics who say "we’re out" when they aren’t. The thread is the same: the system of record lives in heads, not on screens.

In a 2-branch operation that thread snaps quickly. The branch manager says one thing on WhatsApp, the salesperson says another in person, and the truth lives in a half-tracked spreadsheet that hasn’t been opened since Friday.

This post walks through the operational playbook the dealers we work with adopt in their first 30 days on Turetic — and the order matters more than any single feature.